16-63JH
An opportunity has arisen for an ambitious Brand Manager to join one of Ireland’s leading drinks companies. You will be responsible for driving brand performance across a portfolio of new and established brands.
Key Areas of Responsibility
*Working closely with consumer insights you will lead the strategic process across brand planning and reviews
*You will manage all BTL on and off-trade activity in conjunction with ATL, PR and NPD initiatives
*You will develop and implement the digital strategy and be the champion for the social media plan
*Work cross functionally with the commercial and field sales teams on brand activation plans
*Manage external agencies
*Manage A&P budget, updates and forecasts
*Actively engage with trade events in the field
Key Experience and Skills
*Minimum of three years at Brand Manager level in FMCG/Alcohol
*Degree in Marketing / Business
*Track record in brand planning and activation
*Digital media experience
*Ability to lead and manage agencies
*Good commercial, sponsorship and event management experience
*Strong analytical skills
*Good interpersonal and communication skills
To apply send your CV, through our website www.peoplegroup.ie or register interest via your smartphone www.thepeoplegroup.mobi
For further information regarding this role, please contact us on 01 6619636.
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The People Group is a Recruitment consultancy, specialising in Sales, Marketing & Management, established in 1989 and is based in Dublin 2. Our experienced team works in both the contingency and search areas, and covers all industry sectors including: FMCG, B2B, B2C, ICT, IT, Financial Services, and Telco with a focus on Mid to Senior Level roles. |
